Soft plastics recycling research: Consumers give the thumbs up.

Antica (marketing) and Steph (sales) spent a very chilly Saturday morning conducting grassroots market research at a local soccer park. The goal? To find out if our proposed soft plastics coffee packaging was going to hit the spot for our consumers and the environment.

After many friendly conversations with soccer mums and dads, we found there was enthusiastic support for our improved sustainable packaging options. Diverting plastic waste from landfill to be repurposed into something useful, definitely got a favourable response. Check the Future Post story to see how our used packaging lives on