Bean to Cup

The Bruno Rossi range features 100% fully certified Fairtrade blends made from carefully selected coffee beans from around the world. Delicately roasted and blended by our master roaster to deliver the best possible product from bean to cup – your customers can be assured they’ll get the perfect cup of coffee, every time.

The Art of Blending:

Coffee beans from different regions are blended to achieve:

  • A unique flavour profile that is more complex than can be had from a single origin bean, and
  • To allow a great cup of coffee to be delivered even through the relatively stringent espresso coffee making process.

A master blender will work with three (or even up to five) beans from different regions to create a unique flavour profile. A blend will often use a more robust/hardy bean (or two) as a base to create a smooth taste that a third bean can be then blended with to give a signature flavour on top. The robust base means that the delicate flavours are not lost through the espresso coffee making process – which can be very tough on the coffee bean!

Bean Origins:

Caffé Uno

  • Brazil
  • Costa Rica
  • India

Caffé Alto

  • Brazil
  • Costa Rica
  • Peru
  • Mexico

Caffé Primavera

  • Brazil
  • Costa Rica
  • Ethiopia

Origins Map


How coffee is roasted directly relates to the strength of the coffee flavour. And because all beans are not created equal, a master roaster will trial several levels of roasting before settling on a point between very light to a very dark roast that brings out the best coffee flavour from the beans. A master roaster is usually also a master blender, and the combination of creating a perfect blend and then deciding on the roast level to bring the best out in that blend is complex – and arguably closer to an art than a science.


The enemies of fresh coffee are oxygen, moisture, heat and light. To ensure you get the very best fresh coffee, correct storage is essential. For some reason many people store their fresh coffee in the fridge or freezer. This leaves fresh coffee vulnerable to one of its arch-enemies (moisture) and can wreak havoc with the flavours. So, unless you like your coffee to taste like the inside of a fridge, remember the best fresh coffee storage practice is to seal your fresh coffee in an airtight container and keep it in a cool, dark, dry place. Stored this way, you’ll enjoy fresh coffee for up to three weeks.

If you are a cafe or sell coffee and would like to talk to someone about getting supplied with Bruno Rossi, please CLICK HERE.